For this case we had to devise and elaborate a concept as a group project for Adidas. The ultimate goal was to develop a prototype that could be used in a kiosk within a retail environment.

For the assignment, everyone first had to individually prepare a strategy document and then all of these documents were merged into one. We had drawn up the vision: "Wouldn't it be nice to combine the online, offline and customer, creating more opportunities to respond to customer needs."

To clearly map the problem and the solution, we had prepared a product strategy. This describes in one sentence what the problem of the target group is and how we think we can offer a solution for this. This was done based on usage conditions, design criteria and success metrics.

In order to create more possibilities to respond to the needs of the customer we need to combine the store, webshop and customer. Our concept will solve the student’s problem of a non-existent personal, hybrid shopping experience by giving them a product that will combine the off- and online experience, and also gives the user a personalized environment. We will know if our concept works, when we see that the user is switching between an on- and offline experience which results in a successful purchase.


The concept focuses on bringing the online and offline experience together and allows the user to work smoothly without him / her realizing it. There are a number of phases that a user goes through during the purchasing process, namely: orienting, fitting and paying. With this concept the focus is mainly on orientation and fitting.

We had created a low fidelity prototype based on the concept. For this we prepared a scenario, then made a card sorting and tested it. A sitemap was made based on card sorting. Then we made the navigation and flow of this and skeleton of the prototype. After all this was established, we started working on the visual design. The result has been tested four times. We carried out the tests by means of: a quick test, Silverback, touch column and eye tracking.

After each test, the most striking conclusions were adjusted and retested. After the last test eye-tracking, we had made a few minor adjustments, creating the final prototype.